polysemic, as it were.  and the logo alone is so soothing to look at

so anyway, the  wonderful people (i just hate that word “folks”) over at +mulesoft  have released this piece of goodness into the world.

the interface is lovely to look at.

nicest of all, the field select tool enables the user to select fields from first-level relationships among the Salesforce.com tables.  so you can get, for example, the RecordTypeName instead of making do with the 15 digits of the RecordTypeID   thus, the dataloader (or extractor: in any case, the person doing it, not the tool they’re using) is assured of an export that is human readable for a spot check before committing.

i’m getting ready to populate my new mailchimp account list so as to test the Salesforce.com-mailchimp connector.  and Dataloader lets me set up a connection to DropBox and even schedule tasks.  so ApexDataloader, so long: no love lost.

hello, mailchimp. so long vertical response.

i’l be doing two exports of one of the Contact Emails and Name fields — hard to populate MailChiimp without those! but the second will be the Vertical Response logs for developing an engagement segmentation histogram so that I can load separate lists into MailChimp: of those who historically have had a tendency to respond and click through — and those whom i spent money with vertical response to reach, but who never opened.  the economics, with mailchimp, is better as well: free for lists under 2000

More documentation coming, and soon