When we last left ZoHo’s cloud-based Business Intelligence tool

it was with the promise –or was it a threat? — of coming back to discuss matters honestly.  To jar your memory, here is the screenshot of the counts of record types:

 

 

So, going row by row:

• University Alum Club has slightly more contacts than organizations — and that’s fine.  From Columbia Business School (henceforth “CBS”) Club’s perspective, anyone in the file who’s an alum of another club is likely either a programming partner (in which case they should more likely be affiliated with that club’s Board – but that’s not universally true) or if not a subject matter expert helping us with programming development, s/he attended one of our events, we got some money from them, and aggregating those (relatively small) sums at their club level is as defensible a way as any — and might help us track who to be extra solicitous towards.
• Alumni Club Head Hierarchies are a placeholder mechanism meant to unify relationships among clubs as is seen here.  These records don’t represent anything real in the world — they’re just a convenient way to encode a hierarchical relationship in the database.
• The other MBA clubs seem sound enough — (though truth be told there are a surprisingly large number of clubs, so I’ll have to go double check that with some troubleshooting).  But logically those MBA club’s members/public would be the most likely of any alumni to attend my programming, so it would only stand to reason that they would be accumulating many more members with attendance and/or revenue association with them for each organization I tracked.
• The CBS Alumni case is actually the weakest – and that phenomenon has two causes. But I’ll return to that explanation, which is lengthier, after I finish up the other lines.