The user experience is calculatedly thus:

Enticing hints of what’s contained within – along with realistic expectation setting for something published so publicly.

So, after the movie explains why our ‘chaperoned’ romp through partially disguised data allows an alum in networking or job search mode to identify some prospects/targets, indicate their choices to a club administrator who balances privacy concerns against a stronger, more robust network by asking the target alums for specific permission to share (fortunately it’s almost always given)

Then on to a couple of reports & visualizations, all the while exhorting the alum to register for an access-controlled site for supervised exploration.

Salesforce Contacts, Employer Accounts and Non-Profit Edition Relationships carry the majority of the payload — supplemented by visualization tools like Google Maps Engine and SharePoint 2013’s robust security settings.

Click on the image to take a look at the public offerings.