In general, Office 365 Admin tools make me feel 7 feet tall. When I publish a Sway embed in WordPress, I get viewing notification emails from Azure Active Directory (AAD). I’m not surprised that the viewer is anonymous – requiring authentication would drive my “I’m outta here” bounce rate up.
If you want content viewed, don’t put up any more obstacles than are necessary.
Still, because the notification didn’t tell me which Sway was viewed, only the fact that there had been a Sway viewing — it wasn’t a perfectly satisfactory state of affairs. Until I happened to notice a link in the notification…
Search the Audit Log for this Item
Here, where you get a link that identifies which Sway.
So it looks like I need to hit the documentation and start building up a more robust if still imperfect analytics understanding.